Adyen agreed on 23 April to acquire Talon.One, a Berlin-based platform for promotions, loyalty schemes and incentives, for €750m in cash.
Why Adyen N.V. is buying Talon.One GmbH
Adyen said combining its payment data with Talon.One's real-time decisioning would let merchants recognise a shopper and apply a relevant offer instantly across online and in-store channels, advancing its unified commerce strategy.
“With Talon.One, a merchant can recognize a shopper and apply a relevant offer instantly,”
Deal terms and financing
Adyen is buying 100% of Talon.One GmbH for a total of €750m, funded from existing cash. Co-founders Christoph Gerber and Sebastian Haas agreed to reinvest a meaningful part of their proceeds in newly issued Adyen ordinary shares.
Regulatory approvals and timing
The deal was subject to regulatory approvals and closed on 1 July 2026, with co-CEO Ingo Uytdehaage leading the integration.
Market context
Talon.One was founded in 2015 and works with more than 300 merchants worldwide. Adyen agreed a separate €335m purchase of Orb, a US invoicing platform, in June.
