Bain Capital agreed on 24 July to acquire Vitabiotics, the UK's best-selling vitamin company, together with its international VB Group businesses.
Why Bain Capital is buying Vitabiotics (VB Group)
Bain said the deal creates a platform for faster international growth, with investment in digital, e-commerce, distribution, supply chain resilience and new products, and a focus on India, China, Egypt and the wider Middle East and North Africa.
“This marks a defining moment in Vitabiotics’ journey.”
Deal terms and financing
The acquisition covers the UK operations and the wider VB Group, including Meyer Organics in India and VB Egypt. Financial terms were not disclosed.
Regulatory approvals and timing
Completion is subject to customary regulatory approvals.
Market context
Vitabiotics was founded in 1971 by Professor Kartar Lalvani. The UK remains central to the brand and day-to-day operations will not change immediately, Bain said.
