TTK Healthcare agreed on 23 July to sell its EVA and Good Home brands to Wipro Enterprises, owner of Wipro Consumer Care & Lighting, for ₹256 crore plus GST.
Why Wipro Enterprises (Wipro Consumer Care & Lighting) is buying EVA and Good Home brands (TTK Healthcare)
Wipro Consumer Care's global CEO Kumar Chander told Business Today that home care is 15% of the business and grew 27% last year, and that Wipro would build the brands' equity through innovation, wider reach and sustained investment.
Deal terms and financing
The definitive agreements were signed on 23 July. The deal is not a related-party transaction or a slump sale, and the buyer is not part of TTK's promoter group.
Regulatory approvals and timing
Completion was expected by 30 September 2026, subject to customary conditions precedent.
Market context
Good Home sells air fresheners, odour removers, scrubbers and drain cleaners, while EVA, one of India's earliest deodorant brands, sells deodorants, body sprays and fragrances. The deal follows Wipro Consumer Care's purchase of S Brands in the Philippines.
