Marubeni said on 23 October 2026 that it would buy between 20% and 28% of iFamilySC, the KOSDAQ-listed company behind cosmetics brand rom&nd, through a conditional tender offer by its new Korean unit Welliant.
Why Marubeni Corporation (via Welliant Co., Ltd.) is buying iFamilySC Co., Ltd. (20%–28% stake)
Marubeni said it is expanding its beauty and personal care business overseas under its mid-term strategy and plans to build a platform spanning East and South-East Asia around iFamilySC and Thailand's Karmarts, in which it invested in 2023. It cited South Korean cosmetics exports of US$11.4bn in 2025.
Deal terms and financing
Korean press reported that Welliant filed its tender offer statement on 23 October at ₩12,000 a share, a 42.5% premium, for a total of up to about ₩56bn, with NH Investment & Securities managing the offer. No shares will be bought if tenders fall below the 20% minimum.
Market context
iFamilySC was founded by Kim Tae-wook as a wedding platform and now sells brands including rom&nd, &nd by rom&nd and Nuse in Japan, China, South-East Asia, the US and Europe. Its shares rose by the daily limit on 23 October.
