Planet Fitness has completed the acquisition of Be-Fit, a Portuguese gym chain with 25 clubs and about 80,000 members, for about €102.5m, the US company said on 5 November 2026 as it reported third-quarter results.
Why Planet Fitness, Inc. is buying Be-Fit
Planet Fitness said the deal establishes a scalable platform in an attractive and underpenetrated market, and that it sees potential to drive efficiencies and growth by converting the clubs to the Planet Fitness brand and applying its practices. It expects the acquisition to be accretive to earnings in 2027.
“Be-Fit is a profitable collection of 25 clubs with an established national presence, and we see great potential to drive efficiencies and future growth as we convert these units to the Planet Fitness brand and implement our best practices.”
Deal terms and financing
The aggregate purchase price of about €102.5m (about US$114.8m) comprises about €100m paid at closing and up to €2.5m of contingent consideration.
Market context
Portugal is Planet Fitness's sixth international market and its second country in Europe after Spain. The company also announced a strategic review of refranchising options for its domestic corporate-owned clubs.
