Salesforce has signed a definitive agreement to acquire Cresta, a developer of AI voice agents and real-time coaching tools for contact centres, the company said on 2 November 2026.
Why Salesforce, Inc. is buying Cresta
Salesforce said combining Cresta's conversation intelligence and voice agents with its CRM would let businesses connect each customer conversation to its history and to outcomes such as resolution, retention and revenue. Cresta will become part of Service Cloud.
“Voice is where service is hardest to get right, and where it matters most to customers”
Deal terms and financing
Salesforce did not disclose financial terms. The Information reported that the price was about US$2.7bn.
Regulatory approvals and timing
The transaction is expected to close in the first quarter of Salesforce's fiscal year 2028, subject to customary closing conditions including regulatory approvals.
Market context
Constellation Research said Cresta was Salesforce's third acquisition in two weeks, following its agreed purchase of customer-engagement company Braze in October.
