Vusion completed its acquisition of In-Store Media, a Spanish retail media business with revenue of about €120m in 2025, on 29 October 2026, three months after agreeing the deal. The price was not disclosed.
Why Vusion (VusionGroup SA) is buying In-Store Media (ISM)
Vusion said physical stores capture less than 3% of retail media spending and that combining ISM's expertise with its digital shelf technology would help retailers and brands understand in-store audiences, tailor content and measure sales impact.
Deal terms and financing
The acquisition is financed by a bridge facility with total commitments of €200m, a 12-month initial maturity and two six-month extension options.
Regulatory approvals and timing
Completion followed satisfaction of all conditions, including required regulatory approvals.
Market context
Founded in Spain in 1998, ISM works with more than 90 retailers and over 1,600 brands across nine countries. It will take part in Vusion's capital markets day in Paris on 18 November 2026.
