Bending Spoons agreed on 25 March to acquire Tractive, an Austrian maker of GPS location and health-monitoring devices for pets, for an undisclosed sum.
Why Bending Spoons S.p.A. is buying Tractive GmbH
Tractive said Bending Spoons would bring capital, scaling expertise and AI infrastructure. Bending Spoons said it intends to invest significantly in Tractive over the long run, expanding health and safety features and developing new devices.
“We intend to invest significantly in Tractive for the long run”
Deal terms and financing
The price was not disclosed. Trending Topics estimated it in the high three-digit millions of euros. Tractive's founders had largely bootstrapped the business, and its shareholders included Runtastic's co-founders, Hansi Hansmann and 468 Capital.
Regulatory approvals and timing
The deal was subject to customary conditions and regulatory approvals. Tractive announced on 18 May 2026 that the acquisition had closed.
Market context
Tractive was founded in 2012 and bought the Whistle pet wearables brand from Mars Petcare in 2025 to expand in the US. Bending Spoons acquired AOL earlier in 2026.
