Cloudflare said on 15 January 2026 that it had acquired Human Native, a UK-based marketplace connecting content creators with AI developers, for an undisclosed sum.
Why Cloudflare, Inc. is buying Human Native Ltd
Cloudflare said Human Native would help it build tools to prepare content so AI developers can discover, access and buy reliable data through fair and transparent channels, and that its technology would be integrated with Cloudflare's Pay Per Crawl offering, which lets site owners charge AI crawlers.
“Content creators deserve full control over their work, whether they want to write for humans or optimize for AI,”
Deal terms and financing
Financial terms were not disclosed. Human Native had raised about $3.56m over two rounds, according to Tracxn data cited by SiliconANGLE.
Market context
Human Native was founded in 2024, is led by co-founder and chief executive James Smith and was backed by UK venture firms LocalGlobe and Mercuri.
