Viaplay Group has completed the sale of its Dutch streaming and broadcasting operations to Videoland, the platform owned by Belgian publisher DPG Media, for €142m on a cash and debt free basis, the Swedish company said on 30 October 2026.
Why DPG Media (Videoland) is buying Viaplay Group's Dutch streaming and broadcasting operations
Viaplay is refocusing on its core Nordic markets and using the proceeds to deleverage. For DPG Media, the deal brings Viaplay's Dutch subscribers and sports rights, including Formula 1 and Premier League football, into Videoland.
“Now that the transaction is complete, our resources are fully focused on our operations in our core Nordic markets”
Deal terms and financing
Net proceeds are about €100m after cash transaction costs, restructuring costs and future payments on legacy multi-year agreements. The total net gain will be reported as items affecting comparability in Viaplay's fourth-quarter results, and full-year targets are unchanged.
Regulatory approvals and timing
Completion followed regulatory clearance, including approval from the Dutch competition authority ACM, and consent from Viaplay's lenders.
Market context
The Dutch operations had net sales of €149m in 2025 and about 50 staff, who transfer to DPG Media.
