Omoda agreed on 4 June to acquire Wehkamp Retail Group, owner of the Wehkamp online department store and kleertjes.com, from British private equity firm Apax Partners.
Why Omoda Brands (O-Group B.V.) is buying Wehkamp Retail Group Holding B.V.
Omoda said Wehkamp broadens its brand offering across all market segments, and expects synergies from logistics and fulfilment, shared technology, new categories and contract optimisation. Chief executive Jan Baan did not rule out physical Wehkamp stores.
“De goedkeuring door de ACM is het startschot voor Omoda Brands.”
Deal terms and financing
Financial terms were not disclosed. After the deal Omoda Brands operates four brands, Omoda, Assem, Wehkamp and kleertjes.com, with Baan and Wehkamp chief executive Martijn Hagman as co-CEOs until the end of 2027 and outgoing Zeeman CEO Erik-Jan Mares chairing a new supervisory board.
Regulatory approvals and timing
The ACM decided on 29 June 2026 that O-Group B.V. may acquire sole control of Wehkamp Retail Group Holding, and the takeover was completed on 13 July.
Market context
Wehkamp began as a mail-order business about seven decades ago and became an online retailer in 2006. Its sales had declined in recent years and it reported a net loss of almost €90m, but in 2025-26 customer sales rose 2% to €525m and adjusted EBITDA rose 19.8%.
