Motion Equity Partners said on 20 October 2026 that it had acquired a majority stake in Capsum, a French contract developer and manufacturer for luxury beauty brands, from Chanel, which keeps a minority holding.
Why Motion Equity Partners is buying Capsum (majority stake from Chanel)
Motion EP said it would support Capsum's next growth phase. Capsum plans to use its acquisition of US clean-beauty formulator KKT Labs to expand its commercial presence in the US.
“We are delighted to partner with Sébastien Bardon and the entire Capsum team.”
Deal terms and financing
Motion EP invested alongside founder and chief executive Sébastien Bardon and the management team. Chanel, a long-standing partner, remains a minority shareholder. Terms were not disclosed.
Market context
Founded in 2008, Capsum makes skincare, make-up, haircare and fragrance products using microfluidics among other technologies. It has grown sales fifteenfold in twelve years to close to €80m, employs 270 people and has sites near Marseille and in Austin, Texas. Clients include Chanel, Elizabeth Arden, La Prairie and L'Occitane.
